Welcome
CREATING INNOVATIVE EXPERIENCES
IRICA CHEEKS
Irica Cheeks is a senior-level marketing executive and proven thought-leader with years of experience in brand management and business strategy. Irica's expertise in brand management and marketing has enabled her to build and then scale many complex digital, marketing, and branding products and services.
Irica's leadership style builds trust while promoting and developing a culture of collaboration and high performance. She has the natural ability to manage and coach her team members to perform at high levels while building sound solutions to complex business problems.
Irica's expert knowledge has proven successful in her ability to disrupt the status quo. She knows how to build a powerful brand that influences change, loyalty, and market share.
TEAM WORK
WHAT PEOPLE ARE SAYING
Irica can provide context of intensely intellectual strategy sessions. She can assess situations and problems from a big picture vantage point and can quickly and very strategically map out tactics in a very detailed manner. Her critical thinking has been instrumental in my success as a Director of Content Development and Content Partnership at APhA.
— Helen Sairany, BA, PharmD, MBA, BCACP
Director, Content Development and Partnership
The American Pharmacist Association
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